Egypt consumer watchdog tightens controls ahead of White Friday to curb fake discounts

Egypt's Consumer Protection Agency has intensified market inspections ahead of the White Friday sales season to counter fake discounts and misleading offers.

• Egypt's Consumer Protection Agency is enforcing Law No. 181 of 2018 against illusory discounts and misleading ads during the 2026 Black Friday season.
• Spokesman Islam El-Gazar warned that manipulating discount rates or advertising fake cuts carries penalties of up to 2 million Egyptian pounds.
• Inspectors will review invoices and price records from the preceding one to two months to verify advertised discounts reflect genuine reductions.
• El-Gazar said monitoring will cover physical stores, e-commerce sites, and social media platforms in inspection campaigns.