World
Interior Ministry investigates offensive video shown on Sheikh Zayed advertising screen
October 29, 2026 at 05:04 PM · Updated 1h ago
Coverage
6 reports · over 6 hours
An offensive video appeared on an advertising screen along the Sheikh Zayed axis outside Cairo, prompting an Interior Ministry investigation.
- An offensive video appeared on a billboard above the July 26 axis road, and clips of it spread on social media.
- The Interior Ministry has begun investigating the incident to uncover its circumstances and identify those responsible.
- The United Arab Company for Advertising said the screen was hacked by an unknown party and was stopped as a precaution.
- A security source said the probe will verify the authenticity of the clip and determine whether it resulted from a cyber attack or other causes.
- The operating company said the unauthorized hack displayed pornographic content before the screen was immediately stopped.
- The incident sparked widespread social media backlash, with users demanding disclosure of the breach's details and accountability.
- Egypt's Interior Ministry disclosed that the footage resulted from a cyberattack on an international company's website, broadcast simultaneously on screens in several countries.
- The company halted broadcasting on all its screens to contain the breach before resuming normal service, the ministry said.



