Egypt opens pavilion at London tourism exchange as first-time main partner

Egypt has opened its pavilion at London's international tourism exchange WTM 2026, marking its first participation as main partner.

• Tourism Minister Sherif Fathi and UK Minister Stephanie Peacock opened the event, running November 3–5 in London.
• Egypt joins the fair, ranked the world's second-largest tourism exchange after Berlin's ITB, as main partner for the first time.
• Fathi said the ministry prepared an integrated promotional plan to boost tourist arrivals to Egypt.
• Fathi will hold official, professional and media meetings in London to discuss cooperation with tour operators and airlines.
• Fathi received his Saudi counterpart Ahmed Al-Khatib at the Egyptian pavilion, where they toured archaeological replicas and promotional films.
• The two ministers discussed boosting bilateral tourism cooperation and attracting high-spending travelers to expand luxury tourism.
• They also exchanged views on regional developments affecting the tourism sector in both countries.