EU finds TikTok's For You feed in breach of the Digital Services Act

The European Commission has issued preliminary findings that TikTok's algorithm violates the Digital Services Act by repeatedly serving users similar content.

• Henna Virkkunen, the commission's tech policy lead, said the algorithm serves users more of the same content each time they scroll or like a video.
• The commission said TikTok's safeguards were ineffective, citing that marking a video "not interested" still yields similar diet and body-image content.
• TikTok rejected the findings as "fundamentally inaccurate," saying it has a strong record of protecting users and gives them control over their feed.
• The commission opened the investigation in February 2024 and can fine TikTok up to 6 percent of its global turnover.