Aldi's $9bn US expansion targets Manhattan with $4 almond butter

Aldi is opening 800 new US stores over five years as it seeks to capture middle- and higher-income shoppers in dense urban markets.

• Aldi plans to add 800 new stores across the US over five years as part of a $9bn expansion, targeting dense urban hubs like Manhattan.
• Shoppers at the new Manhattan location reported finding a $4 jar of almond butter that costs $22 in other neighborhood stores.
• Aldi's US chief commercial officer Scott Patton said supplying the Manhattan store requires three to four nightly truck trips from Connecticut using two-driver teams.
• Data from location analytics firm Placer.ai shows Aldi is capturing shoppers with household incomes between $75,000 and $125,000.