Politics
Australia pushes algorithm-free feeds as Instagram CEO warns of worse experience
September 10, 2026 at 08:35 AM
Coverage
3 reports · 1 in Arabic, 2 in English · over 22 hours
TGThe Guardian
I turned off my algorithm for 24 hours. Is this how social media used to be?
(opens the publisher’s site)
TGThe Guardian
Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world
(opens the publisher’s site)
يواليوم السابع
فيسبوك وإنستجرام وتيك توك.. يتيحون خيارات جديدة للمستخدمين لإيقاف هيمنة الخوارزميات - اليوم السابع
(opens the publisher’s site)Australia has moved to require social-media platforms to offer users algorithm-free feed options, a shift Instagram's CEO says would hurt the app experience.
- Prime Minister Anthony Albanese announced plans requiring platforms to prompt users to choose between algorithm-recommended feeds and reverse-chronological feeds of followed pages.
- Instagram CEO Adam Mosseri said an algorithm-free app would leave users "overwhelmed" with brand content, drowning out creators and friends and reducing time spent on the service.
- Mosseri said he does not believe Instagram is clinically addictive, arguing social media lacks the withdrawal symptoms of medically defined addictions.
- TikTok added a Friends-only tab and Instagram expanded topic-filtering controls as platforms rolled out new tools for limiting algorithmic content.