Food tracking app Yuka gains millions of users and influences supermarket product reformulations

The French-developed app Yuka has grown to 85 million users globally, prompting retailers like Intermarché to reformulate products based on its scores.

• Yuka, launched in 2015, now has 85 million users across 12 countries, with the US as its largest market at 28 million users.
• In 2024, a company survey of 20,000 users found that 94% of them returned products to shelves when the app gave a red rating.
• French supermarket chain Intermarché said it has reformulated over 3,000 recipes since 2017 and removed 160 additives due to Yuka scores.
• Nutri-Score creator Serge Hercberg said Yuka and similar apps fill gaps left by the voluntary labeling system but acknowledged they primarily reach more privileged populations.