Politics
Egypt's consumer watchdog sets rules for 2026 White Friday discounts
October 27, 2026 at 10:26 AM
Coverage
3 reports · over 1 hour
Egypt's Consumer Protection Agency announced regulations for the 2026 White Friday discount season, with fines of up to 2 million Egyptian pounds.
- Agency head Ibrahim Al-Sujaini announced the rules, intensifying oversight on stores, e-commerce platforms, and social media against misleading offers.
- Al-Sujaini said violations carry fines of up to 2 million pounds or twice the product's value, whichever is greater.
- Offers on digital platforms are bound by the same controls, requiring suppliers to disclose prices, features, offer duration, and warranty terms.
- The agency activated a central operations room with regional branches and an advertising observatory to verify announced discounts.


