Technology
Meloni applies to register her voice as a trademark to curb AI deepfakes
October 6, 2026 at 11:30 AM
Coverage
3 reports · 2 in Arabic, 1 in English · over 20 hours
BNBBC News
Italy PM Giorgia Meloni files to protect her voice from AI deepfakes
(opens the publisher’s site)
يواليوم السابع
لحماية صوتها من الـAI.. ميلوني تسجل صوتها كعلامة تجارية لمنع تزييفه
(opens the publisher’s site)
مصالمصرى اليوم
رئيسة وزراء إيطاليا تسعى لتسجيل صوتها كعلامة تجارية لمواجهة التزييف.. ما القصة؟
(opens the publisher’s site)Italian Prime Minister Giorgia Meloni has filed an application with the EU intellectual property office to register her voice as a trademark against unauthorized AI cloning.
- The application, dated October 5 and confirmed by her office, includes a four-second recording of Meloni saying "I am Giorgia Meloni" twice in Italian.
- The request remains under review at EUIPO, handled by Italian law firm MBM Legal through lawyer Marco Mastracci.
- In 2024, Meloni filed a civil lawsuit against a Sardinian man accused of creating deepfake pornographic images of her face; the case remains pending.
- Meloni said many people lack her means to defend against such violations and urged internet users to verify content before sharing.
- The application comes ahead of Italy's general elections, alongside similar AI-voice trademark filings by celebrities including Matthew McConaughey and Taylor Swift.