Conflict & Security
ASOS investigates after app users receive hack notification
October 6, 2026 at 11:00 AM · Updated 10d ago
Coverage
3 reports · over 9 hours
BNBBC News
What can I do to protect myself after 'Asos hacked' message?
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TGThe Guardian
Asos customers receive ‘hack’ notification threatening leak
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BNBBC News
ASOS app users receive notifications from hackers in apparent breach
(opens the publisher’s site)ASOS is investigating whether hackers breached its systems after app users received an extortion notification claiming the retailer's data had been fully compromised.
- ASOS has launched an investigation after customers received a push notification claiming hackers had "fully compromised" the retailer's data.
- The notification, which sent users to the Telegram messaging service, drove the company's shares down nearly 12% on the London Stock Exchange.
- The message, addressed to ASOS's data protection officer and IT team, threatened to leak the data unless the company engaged with the hackers.
- ASOS has not confirmed whether any breach occurred, and it is unclear whether the retailer uses the Snowflake platform named in the message.
- ASOS confirmed the notification was unauthorised, apologised to customers, and restricted the apparent attackers' access while investigating.
- ASOS said it does not believe payment-card information or account passwords were compromised, though basic personal details may have been accessed.
- Customers were advised not to click the included link, change passwords, enable two-step verification, and remain vigilant against follow-up scams.