Apple unveils ad policies for Maps, limiting categories and display formats

Apple has published advertising rules for its Maps platform, banning home services and restricting ads to one per search result.

• Apple's new Advertising Services policy, effective July 14, 2026, prohibits home services businesses like plumbing, electrical, and HVAC from advertising on Maps.
• Apple said it will display only a single ad per Maps search result, marked with a blue halo pin and labeled in the Suggested Places list.
• The policy bans political ads, deceptive content, and advertisements for cryptocurrency ATMs and bail bonds providers.
• Apple stated that data about ad interactions stays on the device and is not collected or shared with third parties.