Disney+ Considers Free Streaming Tier

Disney is exploring a free ad-supported version of its platform, according to a report based on an internal town hall.

• Disney chief product and technology officer Adam Smith discussed the possibility of a free tier during a town hall on Thursday.
• The company has not specified which content would be included or a launch date for the offering.
• Nielsen data showed free streaming services accounted for 18.7% of U.S. television watch time in April 2026, up from 16.8% a year earlier.