Mbappé Becomes Digital Phenomenon Beyond World Cup Performance

Kylian Mbappé has emerged as the most shared sports figure on social media during the 2026 World Cup, driven by viral satirical content that has outgrown his on-field achievements.

• Satirical videos portraying Mbappé as a "strict ruler" have spread widely, with fans wearing costumes inspired by the character in stadiums and French streets.
• France coach Didier Deschamp told press conferences that the online image of Mbappé does not reflect his real personality, saying many outside France have come to believe the parody.
• A Spanish footballer composed a satirical "Mbappé Anthem" song that became the most-used music in France-related victory videos during the tournament.
• Mbappé has registered several of his famous phrases for legal protection after they turned into commercial products and widely circulated clips, content creators reported.