Crime & Justice
Adidas sues Australian label White Fox over four-stripe clothing designs
October 9, 2026 at 06:57 AM · Updated 7d ago
Coverage
3 reports · over 21 hours
CNCNN
Adidas sues White Fox fashion label over four stripes design
(opens the publisher’s site)
TGThe Guardian
Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding
(opens the publisher’s site)
BNBBC News
Adidas sues Australian label White Fox over four stripes design
(opens the publisher’s site)Adidas has launched Federal Court action against Australian fast-fashion retailer White Fox, arguing its four-stripe clothing infringes its three-stripe trademark.
- Adidas's barrister Patrick Flynn SC told the court on Friday that White Fox intended to "trade off our reputation" with the stripe designs.
- White Fox's barrister Ed Heerey KC said the label would argue the four stripes were decorative rather than a trademark.
- Justice Ian Jackman set the dispute down for a hearing in early 2027.
- Adidas is seeking orders preventing White Fox from making four-stripe clothing and forcing it to hand over profits.
- Adidas filed its lawsuit against White Fox on September 18, after making repeated requests to halt the four-stripe sales.
- White Fox said other fast-fashion brands also use four-stripe designs, denying the infringement claim.