Egyptian consumer protection chief outlines market regulation and e-commerce fraud plans

El-Segini presented market regulation plans at the Egypt 2026 Forum and detailed measures to curb fraud on online sale pages.

El-Segini spoke at a session titled "Market Regulation: A More Effective Social Protection System" during the Egypt 2026 Forum.
He said average complaint resolution time fell from about 65.5 days in 2018 to eight days, with a target of five.
He said draft legislation would treat shipping companies as jointly responsible with fake sale pages and require them to disclose seller identities.
El-Segini called for printing prices on products and tougher penalties on consumer law violations.
El-Segini said the agency is developing its regulatory system to counter sales above advertised prices and other illegal practices amid economic challenges.
He said the agency will use data analysis to target enforcement campaigns against misleading ads, commercial fraud, and withholding of strategic goods.
El-Segini said the agency will use artificial intelligence to analyze consumer complaints and detect price manipulation and goods hoarding.
He said the agency created an electronic link to companies under complaint to speed resolution and is building a unified oversight platform.
He cited Law 20 of 2024 amendments raising penalties for withholding goods to imprisonment and fines of up to 3 million pounds.