Business
David Beckham takes $51m dividend as World Cup deals drive record profits
September 25, 2026 at 04:26 PM
Coverage
4 reports · 2 in Arabic, 2 in English · over 6 hours
BNBBC News
Sir David Beckham nets £38.5m after World Cup ad deals
(opens the publisher’s site)
AJAl Jazeera Arabic
بيكهام يجني 51 مليون دولار بسبب كأس العالم 2026
(opens the publisher’s site)
YKYalla Kora
لم يلعب دقيقة.. كأس العالم 2026 يمنح بيكهام 44 مليون يورو
(opens the publisher’s site)
TGThe Guardian
David Beckham takes £39m dividend as World Cup deals drive record profits
(opens the publisher’s site)David Beckham has taken a $51m dividend from his business empire after World Cup 2026 deals with brands drove record profits.
- Beckham appeared in about a dozen ad campaigns during the tournament with brands including Lenovo, McDonald's, Bank of America and Verizon.
- Revenues at DRJB Holdings, the company behind Beckham's brands, surged a fifth to $110.5m last year from $92.3m in 2024.
- Pre-tax profits climbed to a record $65.7m, a 46% increase on 2024.
- DRJB Holdings paid out $51.1m to shareholders last year, compared with $53m the previous year.